How to Plan a Month of Content in One Sitting

Nov 14

Creating content on the fly can feel exciting for a while. But as your business grows, the constant pressure to "just post something" quickly turns into burnout or inconsistency. If you’re tired of scrambling to create content every few days, there’s a better way.

Planning a month of content in one sitting not only saves time, it helps you stay focused, strategic, and visible online. At Revella Creative, we use this approach to help our clients show up consistently without the overwhelm.

Here’s how to make it happen.

Step 1: Start With a Clear Content Goal

Before you write a single caption or design any graphics, ask yourself:
What’s the purpose of my content this month?

Your goal could be:

Launching a new offer or service
Growing your audience
Driving traffic to your website
Educating your audience
Building brand trust or visibility

Knowing your focus allows you to create content that actually supports your business, not just fills space on your feed.

Step 2: Choose 3–5 Content Pillars

Content pillars are the main topics you want to be known for, the recurring themes that support your brand.

For example, your pillars might include:

Behind-the-scenes or “day in the life” content
Client testimonials or case studies
Industry education or tips
Product or service promotion
Personal stories or founder insights

Pick 3–5 and stick to them throughout the month. This ensures your content stays cohesive and purposeful.

Step 3: Map Out Weekly Themes

Break the month into weeks and assign a simple focus to each one.
For example:

Week 1: Brand storytelling
Week 2: Educational tips
Week 3: Social proof / client results
Week 4: Promotional content

This gives your month some structure and ensures variety without starting from scratch every time.

Step 4: Create a Content Calendar

Once you’ve defined your pillars and themes, plug them into a calendar.

Here’s a basic format for 3 posts per week:

Week 1 2 3 4

Monday Founder story Client win Myth-busting post Value tip

Wednesday Industry Tip Carousel: How-to FAQ Before/after

Friday Reel: Behind-the-scenes Promo post Testimonial Offer reminder

You can adjust based on your preferred posting frequency and content formats.

Step 5: Batch Your Content

Now that your calendar is mapped out, it’s time to batch your content. Set aside a 2–3 hour block and work through:

Captions: Write them while you're in flow mode. Focus on clarity, value, and connection.
Visuals: Use templates or design tools like Canva to create your graphics or prep photos.
Scheduling: Load everything into a scheduler (like Later, Metricool, or Planoly) so it’s ready to go.

The goal isn’t perfection, it’s consistency. You can always tweak things along the way, but planning ahead frees you from daily stress.

Bonus Tips

Reuse and repurpose: A great caption can become a carousel, a Reel script, or even an email.
Track what performs well: Use that data to guide future content ideas.
Leave space for flexibility: Plan 80% and leave 20% open for spontaneous or timely posts.

Planning a month of content in one sitting might sound like a lot, but with the right system, it becomes a powerful habit that keeps your business visible and aligned.

At Revella Creative, we help founders and small teams turn content chaos into clarity. With a clear plan and the right support, your content can do more than “just show up”; it can drive growth.

Louisa Ado